In a highly competitive market, J.Lindeberg has established itself as one of the most exciting of the emerging brands in recent years.
But after gaining a foothold and adding to its growing popularity with an array of premium, technical designs, the new spring/summer 2017 looks set to build on those firm foundations.
With such intense competition around, it can be hard to find a unique look and feel.But even without the JL bridge logo, the smart design and modern approach ensures JL stands out from the crowd.
The latest collection, which will be worn by English pro Tyrell Hatton this season, will sit well with pros and amateurs alike. And while it performs on the golf course, it will work just as well in a more casual setting.
The Robert Quilted Mid Layer Cardigan Granite Melange (£165) uses primaloft insulation in the front torso section but is a lightweight full-zip top to stay warm in cooler conditions. With three colours to choose from, it offers versatility and is an excellent option.
The Windstopper Sweater Merino Acqua (£215) is another highlight, manufactured from a soft merino wool but with windstopper fabric inside the front panel.
Meanwhile, the Pierre Fieldsensor in white or navy (£125) is quick-drying, moisture-wicking and boasts impressive flexibility.
And as the temperatures begin to climb, the new range of polos offers everything you could ask for.
There are more traditional classic looks with bold block colours but also plenty to tempt those who wish to make a more eye-catching statement, as per the mosaic or camo designs.
And it's just the men's range which deserves attention. The new women's collection features some stand-out leisurewear, suitable for an active or more relaxed lifestyle with all of the technical qualities you can expect from J.Lindeberg.